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Back in 2008, Elliot was running a niche industry newsletter with his father. All because Elliot provided a GREAT incentive to network. We’ll also be able to end with a pitch for your book. ” I was wondering, would you be interested in doing a quick 20 minute interview where we talk about this piece of research? I just merely mentioned that I covered some work from one of his colleagues (his colleague wasn’t even in an interview), and that I believe he’d fit in perfectly. Here’s the example: Dear John, I recently read that piece of research you published, and I couldn’t help but wonder “Why doesn’t EVERYONE know about this?
He had some questions about business and decided that the best advice would come from other young entrepreneurs. Magazine: “Bisnow’s pitch was simple and, as it turned out, hard to turn down: Come out to Park City, Utah, and spend a few days skiing, hanging, and networking with other successful young entrepreneurs. As you can see, what I want is this professor on my podcast. Did I email him and say, “I’d love to have you on my podcast because you’d be a great fit? In the past I’ve featured research from Max, someone I know you’ve worked with in the past, and I believe your research will be a big hit on my blog. ” As a matter of fact, this is one of the reasons why I launched my podcast Social Triggers.
Dear John, I noticed you have a book coming out in a few weeks, and I believe my readers over at my blog would eat it up.
Would you be interested in doing a 30 minute interview where we talk about your book… Right now I’ve got more than 70,000 subscribers, and I suspect we could sell a few hundred books.
Like when you need to borrow an air-conditioned room.
The harsh reality, of course, is that when male weekend warriors discard their cuff links in exchange for the Jenna Lyons roll, it doesn’t mean they’re recaps.
Now let’s take this back to asking bloggers to send you some of their readers. As you learned throughout this post, the secret to getting people to do something for you is providing an incentive to do it.
But how might this work with enticing people to share your work with their readers?
Would love to have your interview alongside theirs. I started this podcast as a way to promote the hard work of researchers like you, so I hope you have 30 minutes where I can highlight your new book. As you pack on the incentives, the pitch gets more and more irresistible.
The reason why I’m pointing this out is because I get a million of these emails each week.
So thing not to do #1: If you’re contacting someone you don’t know, NEVER make it all about yourself. If you’d like to make a solid impression on someone, you should NEVER make the conversation about “ME ME ME ME.” If you wanted to learn more about this very problem, I actually created a video and a free PDF where I go into this in detail.
We can highlight your research to all of my listeners, and hopefully we can both make the world a little bit smarter!
Now, to be quite honest, in this scenario, appealing to a moral incentive is quite weak, but I wanted to keep the examples consistent. Instead of focusing on selling books, or joining your colleagues, I’m talking more about “making the world a better place… And finally, let me show you how I’d use ALL THREE incentives at once.